59 GREAT PORTLAND STREET, W1
OUR CENTRAL LONDON RESIDENCY

This Spring, we're bringing our East London spirit to the heart of the city with ourfirst-ever bricks-and-mortar store. From 9th of April to 21st of June, you’ll find us at 59 Great Portland Street, creating a new home for the E.L.V. DENIM community.

The space is more than just a shop - it will be a hub for community, conversations and creativity. We’ll have a curated edit of our upcycled pieces in-store, and we’ll be there to help you find your perfect pair of jeans - pieces that fit beautifully and stay with you for years to come.

Mon - Tue By Appointment
Wed - Fri 10am - 6pm
Saturday 12pm - 6pm

E.L.V. DENIM x CURATE & ROTATE

E.L.V. DENIM x Curate & Rotate

We save denim destined for landfill—and part of this responsibility is ensuring its lifespan once sold, too.

We’re proud to team up with pre-loved fashion destination Curate & Rotate as our official Resale Partner, helping you to find an onwards home for a piece of denim you once loved. 

If your E.L.V. denim no longer has a spot in your wardrobe, it’s quick and easy to extend its life and keep it rotating with them—just fill out the form and they’ll do the leg work for you. 

Use the money to put towards your next E.L.V. DENIM piece - plus you'll receive a 20% discount on your next purchase at elvdenim.com.

Say goodbye to landfill, and hello to responsible shopping.

Curate & Rotate

A platform that extends the lifecycle of independent, contemporary and emerging labels, Curate & Rotate is a one-stop shop - that you can both buy from and sell to - with a growing community that love to shop in their weekly ‘Rotations’.