E.L.V. DENIM stands for East London Vintage Denim, as all products are designed and produced in East London.

All products are upcycled from unwanted post-consumer waste denim, helping to protect the environment for future generations and ensuring a zero-waste policy.

E.L.V. DENIM works with local East London ateliers with a proven social sustainability policy Produced locally, E.L.V. DENIM pieces have a minimal carbon footprint and support local communities.

It takes 10,000 litres of water to make a new pair of jeans – this is the same amount of water that one person drinks in 13 years. At E.L.V. DENIM we only use 7 litres to wash the post-consumer denim waste.

E.L.V. DENIM is gender-neutral and is meant to be shared, loved and worn by everyone.

Every jean is as unique as the person who wears it.

Since the launch in 2018 the brand has been stocked in: Net-A-Porter, MATCHES FASHION, Revolve, Harvey Nichols Kuwait, Harvey Nichols Dubai, Bloomingdales Dubai, Market Highland, Hudson Bay Company, Fenwicks, Selfridges, Neiman Marcus, ShopBop, Le Bon Marche, Alex Eagle, The Store X, Rare Market, Space Mue, Plain People and THAT Store Dubai.