Privacy Policy
Who are we?
We are E.L.V. DENIM, (in this Notice, we refer to ourselves as E.L.V DENIM, "we", "us", and "our").
This Privacy Notice explains what information about you we collect, what we do with it, and how you can control it. This notice applies to this website (our Site).
How can you contact us?
If you have any questions about how we handle your personal information, please contact us at info@elvdenim.com
What information do we collect and why do we use it?
We'll collect technical, contact, financial, account, communication and other information about you. We do this if you:
- use our Site, contact us or give us feedback,
- receive your products,
- register for an account, subscribe to our services or publications,
- sign up to receive news, updates or other marketing,
- enter a competition, prize draw or promotion, or
- attend one of our events.
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When we collect |
What we collect |
What it is used for |
Why we do this |
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Use our Site |
Technical Information
· phone number · Internet Protocol (IP) address · login information (social log-in ID/email address) · browser type and version (and browser plug-in types and versions) · device IDs · operating system · hardware version · device settings (e.g. language and time zone) · time zone setting · file & software names and types (associated with your device and/or the Site) · information relating to your mobile operator or Internet Service Provider (ISP).
Information about your visit
· full Uniform Resource Locators (URL) · clickstream to, through and from our Site (including date and time) · pages and services you viewed or searched for · demographic information (including age and gender) · page response times · download errors · length of visits to certain pages · page interaction information (like scrolling, clicks, and mouse-overs) · traceable campaign links (e.g. in emails or via tracking URLs) · methods used to browse away from the page · phone number or social media handle used to connect with us.
Location data (if you opt-in)
We may ask for your location via cookies or your device settings. Your location might mean us checking what country or region you are in using any of the following:
· the coordinates (latitude/longitude) of your location, · your full or partial IP address, · your device ID (If you use Apple: your Identifier for Advertisers (IFA) code, or if you use Android your Android ID, or a similar device identifier). If you agree to share your location with us, we'll use this to deliver location-specific content, advertising or other services, like checking for fraudulent transactions. We may combine your location information with your device ID, so we can recognise your browser or device when you return to our Site. |
To ensure content from our Site/ App is presented in the most effective manner for you and for your device. To understand how people use our Site and our services, and how we can improve our Site and our services. To use data analytics to improve our Site, products/services, marketing, customer relationships and experiences. |
It is important for us to continually learn and improve (and we balance this with your own rights). For any cookies which aren't necessary for our Site or App to operate, with your consent.
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If you contact us or give us feedback |
Contact Information
· first and last name, · email address, · billing and delivery address, · phone number(s), · social media handle
Communications Information
· emails, · texts & other digital messaging, · calls, · letters, · survey responses, · any in-person conversations you have with us. |
To reply to you, including answering any questions and troubleshooting any issues you may have with our Site or our products. To administer any forms or surveys you complete. |
It is important for us to help you use our Site and our services, and to understand how we can improve. It is part of a contract we've agreed to with you.
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If you register for an account with us, subscribe to our marketing or publications |
Contact Information
Account Information
· log-in information (username or similar identifier, passcode) · marital status, · title, · age, · gender (optional). · interests, preferences and feedback.
Payment Information
● bank account or payment card details, ● transaction history, with your past payments. If you make a payment via our Site, your payment information will be provided directly to our payment provider, Shopify won't see your bank account or payment card details. Information you supply to Shopify is not within our control and is subject to their own privacy policy and terms and conditions. |
Register you as new customer. Manage our relationship with you. Manage and collect payments. Make personalised suggestions and recommendations to you. Update you about technical changes or other service updates (for example, if we update our terms). Ask you for feedback. Use data analytics to develop insights, and to improve our Site, products and services, marketing, customer relationships and experiences, including combining and anonymising individuals' information.
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It is part of a contract we've agreed to with you. It is important for us to manage our business and our Site. It is important for us to help you use our Site and our services, and to understand how we can improve. We have to comply with the law.
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If you sign up to receive news, updates or other marketing from us |
Contact Information
Marketing preferences
● if you have opted-in to marketing or out of marketing, ● any specific marketing preferences.
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Send you direct marketing, includes news, updates, or asking you to complete a survey
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If you are a consumer, we do this with your consent. If you are or work for a business or other organisation, we do this because it is important to us to grow or manage our business, or with your consent. We also do this to comply with the law.
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If you enter a competition, prize draw or promotion |
Contact Information
Entry Information
● any information you provide as part of your entry – for example, your answers on an entry form or to a survey.
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Administer our competitions, prize draws, promotions or surveys |
It is part of a contract we've agreed to with you, for example specific competition terms.
It is important for us to manage competitions, prize draws and promotions which we manage.
To comply with the law.
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If you attend one of our events |
Contact Information
Attendance Information
● any information you provide as part of your attendance – for example, any dietary requirements. ● Event surveys and feedback.
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Manage and improve our events, including managing attendance, speakers, suppliers and getting feedback.
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It is important for us to manage and improve our events.
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What are the legal reasons we can use your information?
If you are in the UK or the EU, we must have a relevant legal reason for each way we use your personal information.
Legal reasons include consent, a contract with you, complying with our legal obligations and things that are important to us.
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● Consent: We'll use your personal information to send you marketing if you have consented (where required by law). You can opt-out of marketing at any time by clicking the “unsubscribe” link in any marketing we send. We also use consent for some of the cookies we use (see our Cookie Notice for more detail). |
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● Contract: We use your personal information to carry out an agreement you have with us (for example, our Terms), or if you ask us to do something so you can make an agreement with us. We may send you service updates based on your agreement with us (for example, updates about books you have ordered). |
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● Other things that are important to us: We may use your personal information if we need it for things that are important to us or another organisation, as long we balance this with your rights and interests. Things that are important to us include: o Administering, improving and expanding: − Getting your feedback and reviews − Providing and improving our Site, products and services − Implementing and improving our security measures − Growing our business and informing our marketing strategy. o Marketing & advertising: − Marketing and promoting E.L.V DENIM to an organisation you work for or provide services to. − Measuring or understanding the effectiveness of our advertising, and showing you relevant advertising (including when you visit other websites). o Fulfilling agreements with other organisations: − Complying with any agreement we may have with an educational or other institution you attend, are part of, work for or provide services to. − Enforcing or applying our Terms or other agreements with you or with an organisation you work for or provide services to. If you would like more information about how we balance our interests and your rights, please contact us at info@elvdenim.com |
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● Legal compliance: We may need to use your personal information to comply with our legal obligations and/or any court orders. |
Who do we share your information with?
We may share your personal information with our group companies, our service providers and professional advisors, our business partners, and if we are legally required to.
We may share your personal information with:
- any member of our group, which means our group companies, including our ultimate holding company, and its subsidiaries and/or our subsidiaries who may support our processing of personal information under this Notice. If any of these group companies use your information for direct marketing, we will only transfer information to them for that purpose with your prior consent.
- our service providers, organisations who support the services we offer through the Site and only process your personal information on our behalf, following our instructions and data protection law.
Service providers help us with things like:
- website and data hosting,
- website and application analytics and search engine providers,
- managing marketing lists,
- sending emails and other correspondence,
- customer service and feedback,
- invoicing and payment processing,
- credit reference agencies (only if we need your credit score for our due diligence checks)
- IT support.
Our service providers will only use your information to provide their services to us.
- if we run surveys, competitions, promotional campaigns, offers or other activities and you opt-in with a partner (for example, if you chose to enter a prize draw we manage with a partner organisation). We will provide more detailed privacy information at the time.
- potential investors, or if we sell or buy any business or assets then a potential seller or buyer.
- our auditors, legal advisers and other professional advisers.
- anyone that we must disclose information to in order to protect our rights, property, or safety, our customers, or other third parties, and to enforce our rights under this Notice or under any agreement (for example, our Terms) with you. This includes exchanging information with other companies and organisations for the purposes of detecting and preventing fraud, credit risk and cyber-crime.
- if required to do so under a court order or if we are (or believe we are) under a duty to comply with any legal obligation. This includes exchanging information with law enforcement agencies, regulators, or other similar government bodies.
Where we store your information?
We are based in the United Kingdom. We may transfer your personal information outside the UK (or, if you are in the European Union ("EU") or European Economic Area ("EEA"), outside of the EU/EEA):
- to store it, and so we can provide our Site, products and services to you.
- where we are legally required to do so.
We may also store your information with third parties who work with us to help us to provide our services to you.
If we transfer your information internationally, we will take steps to ensure your information is legally protected.
How do we protect your information?
You're in safe hands. We protect your information in various technical, organisational and contractual ways:
- we use technical security measures (for example, end-to-end encryption or multi-factor authentication), and
- we take steps to make sure that only people who need to use your data have access to it, and that our staff understand how use personal data responsibly and keep it safe.
- we require our service providers to contractually promise to take steps to protect the data we give them (including limiting the data we share, and requiring confidentiality commitments).
- We work to avoid personal data breaches, but we are prepared if a breach does happen. We will notify you, and any applicable regulator, of a breach if we are legally required to (if it's higher risk breach, we might need to notify, but if it's a lower risk breach, we may not need to tell you).
What if we link to other websites?
We may link to other websites (including apps). The websites will have their own privacy information, which you should read before using or sharing personal information with the site.
We are not responsible or liable for these websites, any content on them, or their policies and notices. A link does not mean we endorse the views of the linked website. We have no control over the availability of any of these websites.
How long do we keep your information for?
We usually don’t keep your information for any longer than we need to, but we might keep it for longer if we need to fix an issue or keep records.
We will usually keep personal information:
- for as long as necessary for the original reasons we collected it (for example, for as long as you have an account with us), and
- for up to six years after that to identify any issues and resolve any legal proceedings.
We may keep your personal information for longer:
- if you complain (so we keep our complaint records for long enough),
- if we know about pending or current legal proceedings, or reasonably believe there is a chance of legal proceedings,
- in some circumstances, if applicable law says we are required to.
If you opt-in to marketing from us and later change your mind (or object to any other use of your personal information), we may keep a record of your opt-out or objection for longer so we can demonstrate we respect your preferences.
We may combine and anonymise individuals' information, and we may keep anonymised information indefinitely.
How can you control your personal information?
If you are in the UK or the EU, you have rights over your personal information (just so you know, these aren't absolute). Please ask us and we would be happy to help.
If you are in the UK or the EU, you may have the right to:
- find out what information we hold about you.
- ask us to provide you with a copy of your information.
- ask us to make changes to your information.
- ask us to correct, delete, limit or stop using your information.
- ask us to move your information to a third party.
- change your mind about us holding your information (or sending you marketing).
These rights are not absolute – if a right doesn't apply, or only applies to some of your information or some of the things we do with it, we'll let you know as part of our reply to you.
If you would like to exercise any of these rights over your information, you can contact us at info@elvdenim.com.
If you have any concerns, you have the right to make a complaint to a data protection supervisory authority.
- If you are in the UK, the supervisory authority is the Information Commissioner's Office (ICO). You can visit their website at ico.org.uk.
- If you are in the EU, you can find your local data protection authority here.
What have we last changed in this Privacy Notice?
We last updated this Notice on 30 September 2021.
Our Sites use cookies and/or other similar technologies such as device-IDs, pixel tags and web beacons to collect and store information about you.
Cookies are usually pieces of information or code that a website transfers to or accesses from your computer or device to store, and sometimes track, information about you.
Cookies let websites remember you and your preferences, manage different features and content, store searches, and personalise content.
How does our Site use cookies?
Our Site uses cookies (alone or combined) to create a unique device ID, and to distinguish you from other users. This helps us to improve your experience and improve our Site.
Some cookies only last while you use our Site. Some cookies are used to remember you when you visit again, and will last for longer.
We use strictly necessary cookies if it is in our legitimate interests (balanced with your rights). We use all other cookies with your consent.
What cookies do we use?
We use the following types of cookies:
These are cookies that are required for the operation of our Site and under our Terms with you. They include, for example, cookies that enable you to log into secure areas of our Sites or (on other sites) use a shopping cart.
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Cookie name |
Why we use it |
Expires |
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_ab |
Used in connection with access to admin. |
expire between 30 minutes and two years from the date they are downloaded to your device.
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_secure_session_id
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Used in connection with navigation through a storefront.
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expire between 30 minutes and two years from the date they are downloaded to your device.
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cart
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Used in connection with shopping cart.
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expire between 30 minutes and two years from the date they are downloaded to your device.
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cart_sig
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Used in connection with checkout.
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expire between 30 minutes and two years from the date they are downloaded to your device.
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cart_ts
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Used in connection with checkout.
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expire between 30 minutes and two years from the date they are downloaded to your device.
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checkout_token
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Used in connection with checkout.
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expire between 30 minutes and two years from the date they are downloaded to your device.
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secret
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Used in connection with checkout.
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expire between 30 minutes and two years from the date they are downloaded to your device.
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secure_customer_sig
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Used in connection with customer login.
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expire between 30 minutes and two years from the date they are downloaded to your device.
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storefront_digest
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Used in connection with customer login.
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expire between 30 minutes and two years from the date they are downloaded to your device.
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_shopify_u |
Used to facilitate updating customer account information.
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expire between 30 minutes and two years from the date they are downloaded to your device.
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These may be used to recognise you when you return to our Sites. This enables us, subject to your choices and preferences, to personalise our content, greet you by name and remember your preferences (for example, choice of language or region).
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Cookie name |
Why we use it |
Expires |
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_tracking_consent
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Tracking preferences.
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expire between 30 minutes and two years from the date they are downloaded to your device.
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_landing_page
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Track landing pages
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expire between 30 minutes and two years from the date they are downloaded to your device.
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_orig_referrer
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Track landing pages
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expire between 30 minutes and two years from the date they are downloaded to your device.
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_shopify_fs
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Shopify analytics.
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expire between 30 minutes and two years from the date they are downloaded to your device.
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_shopify_s
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Shopify analytics.
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expire between 30 minutes and two years from the date they are downloaded to your device.
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_shopify_sa_p
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Shopify analytics.
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expire between 30 minutes and two years from the date they are downloaded to your device.
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_shopify_sa_t
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Shopify analytics relating to marketing & referrals.
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expire between 30 minutes and two years from the date they are downloaded to your device.
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_shopify_y
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Shopify analytics.
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expire between 30 minutes and two years from the date they are downloaded to your device.
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_y
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Shopify analytics.
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expire between 30 minutes and two years from the date they are downloaded to your device.
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Targeting/Advertising cookies.
These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information subject to your choices and preferences to make our Sites and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose.
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Cookie name |
Why we use it |
Expires |
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Facebook Connect
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We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform.
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https://www.facebook.com/policy.php 30 minutes and two years from the date they are downloaded to your device.
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We use Google Ads to deliver targeted advertisements to individuals who visit our websites.
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https://policies.google.com/privacy 30 minutes and two years from the date they are downloaded to your device.
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These cookies help us manage our social media, including enabling you to share content and enabling us to understand how you interact with us. We will use this information subject to your choices and preferences to improve our Site, Membership and Products. We may also share this information with third parties for this purpose.
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Cookie name |
Why we use it |
Expires |
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Facebook Connect
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We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform.
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https://www.facebook.com/policy.php 30 minutes and two years from the date they are downloaded to your device.
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We may also work with advertising networks that gather information about the content on our Site you visit and on information on other websites and services you visit. This may result in you seeing advertisements through our Site or our advertisements when you visit other websites and services of third parties. For more information about how to turn this feature off see below or visit http://www.youronlinechoices.co.uk.
Disabling Cookies
The effect of disabling cookies depends on which cookies you disable but, in general, the website may not operate properly if all cookies are switched off.
If you want to disable cookies on our website, you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use.
Microsoft Internet Explorer
- Select the Tools menu > Internet Options
- Click on the Privacy tab
- Click on Advanced within the Settings section and select the appropriate setting
Google Chrome
- Select Settings > Advanced
- Under Privacy and Security > Content settings.
- Click Cookies and select the relevant options
Safari
- Select Preferences > Privacy
- Click on Remove all Website Data
Mozilla Firefox
- Choose the Tools menu > Options
- Click on the Privacy icon
- Select the Cookie menu and select the relevant options
Opera 6.0 and further
- Choose Files menu > Preferences
- Select Privacy
We may also separately prompt you regarding our use of cookies on the Site.