Plenty of life is left in garments destined for landfill, especially denim, a fabric that was created to be effortlessly strong and durable. Our ambition is to return to a society that truly values this important textile and the craftsmanship that created it.

That’s why we’ve partnered with two pioneers that are realising a more sustainable fashion future.


Reskinned gives new life to denim clothing. The repair and resale specialist’s take back initiative enables you to trade in your old jeans, and get up to £40 off your next E.L.V. DENIM purchase.

Reskinned accepts denim of any kind and condition and will upcycle or recycle it to ensure it doesn't end up in landfill. Your garments are graded for quality and condition, sanitised and resold as good as new.


We’ve chosen pre-loved fashion destination Curate & Rotate as E.L.V. DENIM’s official resale partner. The online platform is a one-stop shop where you can buy and sell independent, contemporary and emerging labels in weekly ‘rotations’.

Say goodbye to landfill and hello to responsible shopping. If your E.L.V. DENIM no longer has a spot in your wardrobe, extend its life and keep it rotating with Curate & Rotate – just fill out the form, and their team will do the leg work for you. Put the proceeds towards your next E.L.V. DENIM piece – and you’ll also receive a 20% discount on your E.L.V. DENIM purchase.