Director / All round legend

Raine was one of my first clients to visit the shop when I launched it last year. She fell in love with a pink bleach and a contrast pair and the rest as they say is history. She really embodies everything I represent. Thank you for being apart of our #ELVFamilyStories and supporting my business. We chat to Raine about her incredible work as a Director and living a more environmentally friendly lifestyle on a boat.

E.L.V. DENIM: Can you tell us a bit about you? and what you do?

Raine Allen-Miller: Well hi, I am Raine (ha!) and I am a film director. I have been working in the film and advertising industry for a while now and have worked with some big clients. I am in the process of working on my first feature film, which is really exciting! I am also working on a TV show which is currently in development. And then I have started to write a Pilot for a TV show. So, I am a busy human.

We should just mention here, that one of Raine’s recent works she directed is the latest Tesco Ad . and in our humble opinion the best Christmas Ad this year;‘The no naughty list!'’

E.L.V. : Can you tell us a little more about the feature film and what inspires you?

RAM: The feature is exciting - we’re doing it with BBC, BFI, and Fox - it’s an unapolagetically uplifting romance comedy set in Brixton and Peckham. I love it because it’s straight up Funny. We need that at the moment. I just cast my lead actors so it’s all feeling really real and exciting.

I’m also developing a TV show which I have written. I don’t want to give too much away as it is still in development and I’m a bit superstitious but it’s a comedy drama with lots of masturbation and inappropriate jokes.

I’m inspired by the stupid things in life that underneath are actually quite meaningingful. I love silly and sadness combined.

E.L.V. : How did you discover E.L.V. DENIM?

RAM: I used to live around the corner from ‘The Factory’, and I happen to just walk by one day and I went inside. Anna and I just started chatted loads, (she’s really nice!) and then I started trying on jeans and I just really liked them. They are so unique, and they fit unbelievably well. Anna and I instantly hit it off and I love unique, fun pieces. I loved her ethos of investing in one piece (or two pieces in this case!) rather than spending lots of money on high street, cheap stuff.

E.L.V. : What are your approaches to a more environmentally conscious lifestyle?

RAM: Well.. I mean I live on a boat! I don’t know if that necessarily means that I am doing this unintentionally, however it has made me think about my actions and purchases of cleaning products a lot more. At the moment I don’t have a toilet or a flipping kitchen, which is insane, …..or even a sink. I live on marina where there is showering facilities and stuff (so I do maintain basic hygiene ha!) When I do my washing up, the water goes directly into the river, so firstly when you don’t have a sink, you realise how much water you waste! And then also the chemicals that a lot of these cleaning products use are really detrimental to the environment. I have become so much more aware of what I am putting out into the environment and how I live my lifestyle (recycling, food waste, compost etc). Living on this boat has made me respect the environment and our use of its incredible resources so much more!