The campaign is a tribute to the people that E.L.V. DENIM cherishes, including Anna’s first client to her first fashion assistant. Focusing on the bond between families, this campaign is built around the ideologies of sharing each other’s clothes, especially denim, which is made to last and can be passed down from generation to generation, as Anna explains:

“For me, this campaign is a truly personal and honest representation of the E.L.V DENIM family. I wanted to thank those who have supported and inspired me from the beginning - the people who keep wearing E.L.V. DENIM are my constant muse.”