“MY FAMILY MEANS EVERYTHING TO ME. THEY REALLY ARE MY PURPOSE AND  I BROUGHT THAT FAMILY ETHOS INTO E.L.V. DENIM FROM THE START”

- ANNA FOSTER, FOUNDER AND CREATIVE DIRECTOR

"I have known Nabhaan for 2 years from the time I styled him for the cover of RUSSH in 2021.  We have stayed friends ever since, and I feel his genuine support with everything I do.  I know we share the same family values, and it has been a pleasure to spend time with his family with this project. 

"Meeting Scott & Brett; the first thing I was struck by is how kind and thoughtful they are, and how much they do for others.  They have been incredibly supportive of what I have been doing, and I am encouraged by their dedication to creating a better ‘fashion world’. By educating us with their knowledge, they can be your trusted guides as they help us navigate the sustainable landscape.  Not only are they passionate about their beliefs, but they inspire others to also be the change. They will always be the ‘smarties’ in my eyes." - Anna

"I met Krishna at The Ned when I was invited to give a talk to their members.  She came into the studio and has been one of the family ever since.  She literally radiates positive energy for the brands she feels passionately, and I am proud that E.L.V. DENIM is one of her favourites.  I love that she matches my vision to where I see the brand growing.  Krishna and Nam have the most beautiful sister relationship and I am delighted she is too one of the family." - Anna

" Every young fashion brand needs a Vikram! I was introduced to Vikram through the BFC at the beginning of the E.L.V. DENIM journey as an adviser/sounding board for all things financial.  Analysing spreadsheets might not be the sexiest thing in fashion, but they are a necessity to form the foundations for a successful business. Vikram is really proud of all the brands he works for, and likewise is his wife Bhavini, who is a total creative energy in her own right.  I am honoured to have their support." - Anna

"I first met Maisie, quite by chance at Kidmania, one of Hackney’s best soft play centres which is owned by her mother.  We got chatting and she told me she was studio manager at a small atelier.  One of those serendipity moments, I immediately arranged to come in and meet Marita and from the first instant I knew that this would be the perfect place for us to produce our jeans.  Two years later and I can’t imagine not working with them." - Anna

"The best part of growing the business, is working with all the people who are part of it.  I truly believe in serendipity, and each member of the team has come to me quite organically in completely different ways.  I am exceptionally honoured to work with this team every day.  All our skills complement each other, bound by the desire to do better in our industry, to be the root of the change." - Anna