Sophie has been a supporter of E.L.V. DENIM from the moment we met, both personally and professionally in her capacity as the commercial director at Threads Styling. I am delighted to say she only wears my jeans!
You are the inspirational commercial director of Threads Styling; please tell us how we met.
We sat next to each other at a dinner about 3 years ago. I immediately noticed your amazing cords and complimented you on them... and off we went, our friendship was born. A whole evening of non stop chatting-about fashion, jewellery, family, E.L.V. DENIM, sustainability, on and on. You are so inspiring. How you juggle being a Fashion Director, running an incredible business, having a family and also being one of the nicest, funniest people in the industry. The next day I went straight to your house to buy my first pair!
What was behind the decision to sell E.L.V. DENIM through Threads?
What you have done in the denim industry is incredible- your production process, sustainable credentials, and the brand's values are incredible and a huge reason we launched the brand. I also loved the fact that each pair is truly unique! A one-of-a-kind jean, in a timeless design, made in a sustainable way, that our clients can wear forever.
What has the feedback been from clients?
Our clients love having something unique- so the one-of-a-kind aspect, or the made to order jeans really resonate with them. They also love discovering new brands through Threads- having access to something unique, and understanding the story and values behind the brand. We have created some really cool content with E.L.V. DENIM, from an IGTV with Anna showing us how the jeans are made, to incredible shoots with the jeans styled with this season's hottest product like Prada hobo bags, Amina Muaddi heels, and Chanel Grandad sandals
What do your personal shoppers think about the brand?
Our personal shoppers love E.L.V. DENIM too- to have a brand with such clear values, and such a great story behind every piece. There was a huge excitement when we launched E.L.V. DENIM x Swarovski collection last summer on Threads. It had such a great reaction from our clients too- I think we sold one of the denim jackets straight from the instagram post.
What are your fav jeans and why?
I love the Boyfriend! I have them in light blue and black. I honestly wear them nearly every day- with sneakers with heels, and always get compliments on them. They are so flattering and so comfortable and they literally go with everything. Next on my list is the boyfriend in dark blue... and maybe white.
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