Environmental & Social sustainability are at the heart of E.L.V. DENIM.
E.L.V. DENIM jeans and jackets are designed and produced in East London using local factories and ateliers keeping the carbon footprint to a minimum and supporting local communities.
E.L.V. DENIM jeans are made with old discarded denim transformed into modern, sophisticated and even ‘made to measure’ new pairs, thus offering a Zero Waste brand, where the material has ZERO impact on the environment.
At E.L.V. Denim we believe that making conscious choices and being entirely transparent with the supply chain, is of the utmost importance to give client a sustainable alternative and an extra reason to choose jeans that fit and are fair.
Therefore we give you……
THE JOURNEY OF THE JEAN
Step one: Sourcing the material
We source our unwanted jeans from vintage warehouses around the United Kingdom. This allows us to work side-by-side with our suppliers to create our unique jeans and jackets, and keep our carbon emissions down
Step two: Washing
The jeans and jackets are discarded pieces, so as a matter of course (and hygiene) they need washing. We use a local East London launderette called Cleanex, run by Korosh Morad. Korosh took us through his process of washing this pre-loved denim, and there is only 7 litres of water used, where to create a brand new pair would use 7000 litres – this is more than the amount of water ONE person drinks over 13 years.
Step three: Atelier
When we met with Han & Annie at Blackhorse Lane Atelier, we knew it was the right place to make our jeans. All the jeans are cut by hand, and made using traditional denim methods. In fact only one person has cut every pair of E.L.V. Denim jeans, and that is our hero Ivo. Han & Annie keep sustainability at the heart of business and their social values are essential to how they run their company. All of their employees are given the opportunity to be shareholders in the company, quality standards assured, and a paid a fair living wage and will not be subjected to Zero Contract hours.
Blackhorse Lane Atelier is located in Walthamstow, East London and is a hub of creativity. Visit their website for more information and for everything they offer. https://blackhorselane.com/
Step four: Leather
To insure our #zerowaste policy we have collaborated with local East London leather company, Tura London. All our branded leather patches and backing of our belts are remanents or off cuts found in their factory. The colour of the patches depends on what is available, once that colour is gone, we move onto another. Kinda cute really as it also helps our clients ‘date’ their jeans!
Step five: Hardware
We source our branded buttons from YKK as they have developed an ECO FINISH. You can read about YKK’s changes to their production to optimise sustainability here
Step six: Labels
We work with local printmakers Mesh & Blade who hand print our labels on recycled board produced in East London. They also do all our print work and are creating some new and exciting installations and projects with us. Being round the corner is rather helpful!
If you have any questions on anything please don’t hesitate to contact us on firstname.lastname@example.org. Working together we really can make a difference!!!