SUSTAINABILITY

Environmental & social sustainability are at the heart of E.L.V. DENIM.

E.L.V. DENIM jeans and jackets are designed and produced in East London using local factories and ateliers keeping the carbon footprint to a minimum and supporting local communities. E.L.V. DENIM jeans are made with old discarded denim transformed into modern, sophisticated designs, where the material has ZERO impact on the environment.

At E.L.V. DENIM we believe that making conscious choices and being entirely transparent with the supply chain, is of the utmost importance to give client a sustainable alternative and an extra reason to choose jeans that fit and are fair.   

STEP ONE: SOURCING

We source our unwanted jeans from vintage warehouses around the United Kingdom. This allows us to work side-by-side with our suppliers to create our unique jeans and jackets, and keep our carbon emissions down.

STEP ONE: SOURCING

We source our unwanted jeans from vintage warehouses around the United Kingdom. This allows us to work side-by-side with our suppliers to create our unique jeans and jackets, and keep our carbon emissions down.

STEP TWO: WASHING

The jeans and jackets are discarded pieces, so as a matter of course (and hygiene) they need washing. We use a local East London launderette called Cleanex, run by Korosh Morad. Korosh took us through his process of washing this pre-loved denim, and there is only 7 litres of water used, where to create a brand new pair would use 7000 litres – this is more than the amount of water ONE person drinks over 13 years.

"Sustainability is the ultimate part of what I do. We live in a very aesthetic world, so a successful brand has to marry carefully the two of them together."
- Anna Foster, Founder and Creative Director

STEP TWO: WASHING

The jeans and jackets are discarded pieces, so as a matter of course (and hygiene) they need washing. We use a local East London launderette called Cleanex, run by Korosh Morad. Korosh took us through his process of washing this pre-loved denim, and there is only 7 litres of water used, where to create a brand new pair would use 7000 litres – this is more than the amount of water ONE person drinks over 13 years.

STEP THREE: PREPARING

After Korosh drops the washed denim, in his electric car, back to the studio, it is then measured, sorted, paired, and de-branded ready for the Atelier. Every jean and jacket are paired by hand by Anna and her team, to ensure every piece is quality checked and that they are happy with the gradient of colourway.

STEP FOUR: CREATING

When we met with Han & Annie at Blackhorse Lane Atelier, we knew it was the right place to make our jeans. All the jeans are cut by hand, and made using traditional denim methods. In fact only one person has cut every pair of E.L.V. Denim jeans, and that is our hero Ivo. Han & Annie keep sustainability at the heart of business and their social values are essential to how they run their company. All of their employees are given the opportunity to be shareholders in the company, quality standards assured, and a paid a fair living wage and will not be subjected to Zero Contract hours.

Blackhorse Lane Atelier is located in Walthamstow, East London and is a hub of creativity. Visit their website for more information and for everything they offer. https://blackhorselane.com/

STEP FIVE: LEATHER LABELS

To insure our #zerowaste policy we have collaborated with local East London leather company, Tura London. All our branded leather patches and backing of our belts are remanents or off cuts found in their factory. The colour of the patches depends on what is available, once that colour is gone, we move onto another. Kinda cute really as it also helps our clients ‘date’ their jeans!

STEP SIX: HARDWARE

We source our branded buttons from YKK as they have developed an ECO FINISH. You can read about YKK’s changes to their production to optimise sustainability here.

STEP SEVEN: DETAILING

We work with local printmakers Mesh & Blade who hand print our labels on 100% recycled board produced in East London. They also use vegetable ink which has a low carbon footprint. We are working with them on some new and exciting installations and being round the corner is rather helpful!

STEP STEP EIGHT: SCRAPS

Any scraps that are left are given to the renowned artist Ian Berry who creates ‘paintings’ using denim. He created the art around E.L.V. DENIM’s pop up in Selfridges in 2019.

The brand also works with local schools and universities providing fabric for textile classes as and when they need it.

STEP THREE: PREPARING

After Korosh drops the washed denim, in his electric car, back to the studio, it is then measured, sorted, paired, and de-branded ready for the Atelier. Every jean and jacket are paired by hand by Anna and her team, to ensure every piece is quality checked and that they are happy with the gradient of colourway.

STEP FIVE: LEATHER LABELS

To insure our #zerowaste policy we have collaborated with local East London leather company, Tura London. All our branded leather patches and backing of our belts are remanents or off cuts found in their factory. The colour of the patches depends on what is available, once that colour is gone, we move onto another. Kinda cute really as it also helps our clients ‘date’ their jeans!

STEP SIX: HARDWARE

We source our branded buttons from YKK as they have developed an ECO FINISH. You can read about YKK’s changes to their production to optimise sustainability here.

STEP SEVEN: DETAILING

We work with local printmakers Mesh & Blade who hand print our labels on 100% recycled board produced in East London. They also use vegetable ink which has a low carbon footprint. We are working with them on some new and exciting installations and being round the corner is rather helpful!

STEP STEP EIGHT: SCRAPS

Any scraps that are left are given to the renowned artist Ian Berry who creates ‘paintings’ using denim. He created the art around E.L.V. DENIM’s pop up in Selfridges in 2019.

The brand also works with local schools and universities providing fabric for textile classes as and when they need it.

GOT QUESTIONS?

If you have any questions on our sustainable story or anything else, please don’t hesitate to contact us on info@elvdenim.com or via live chat.

We are very transparent about out processes as we believe this is fit and fair for you to make a more conscious choices.