Denim is the biggest polluting garment, help us give this material a second lifeand pay back the debt to the environment

Through our takeback scheme, you trade in your old denim jeans for a discount on your next purchase on our website. Reskinned will accept jeans of any kind and condition, 100% cotton or stretch, and together we will upcycle or recycle them, and make sure they don’t end up in landfill. 


Give your old denim a new home, and get up to £40 off on our website.

A new pair of jeans takes on average 10,000 litres of water to make, which is the same amount a person drinks in 13 years. At E.L.V. DENIM we only use 7 litres to wash the post-consumer denim waste we make our jeans with. All products are upcycled from discarded post-consumer waste denim, helping to protect the environment for future generations. 90% of a garment’s emissions comes from the material it is created from so we all have a duty to give garments a new life.

Be part of the change with us!

100% Cotton or stretch, well-worn or new; in partnership with Reskinned we will give it a new life and make sure it doesn’t end up in landfill. Trade in your old jeans, no matter if that's a pair of E.L.V. DENIM or another pair you no longer love.



Reskinned makes it easy for brands and their customers to participate in a fully circular clothing economy, working to create a more sustainable clothing world.

Their mission is to dress the future better, linking up existing solutions with new tech ideas to create more options for people and brands to rehome unwanted clothes.They provide a simple end-to-end solution to handle takeback, recommerce and end of life recycling. With over 20 years of experience and over 30 brands – big and small – signed up, they’ve created a fully flexible solution that enables brands to move at the speed that reflects their business. They also work with them to develop a circularity roadmap which sets targets and plans for programme growth.

Through resale, repair, and innovative recycling, they’re realising a more sustainable fashion future.


"Reskinned are enabling and more importantly encouraging consumers to responsibly deal with the clothing they no longer want. We need to change the mindset of consumers, that just giving old clothing to the charity shop isn’t always the best path. Ultimately to reduce the UK’s 1.1 million tonne of textile waste we have to make sure that are garments are going to the right place and Reskinned are helping to do just that!" - Anna Foster