DESIGNER PROFILE

Anna Foster is Founder and Creative Director of sustainable denim brand E.L.V. DENIM and a renowned fashion stylist. Growing up in Woodford Green, Anna always had an interest in fashion, and begun styling assisting in her early twenties. She has worked with an acclaimed list of photographers, models and celebrities – Sonia Szóstak, Vivien Solari and Lily James to name a few. Anna has been fashion editor at publications such as Exit, and i-D Magazine, she then went on to be fashion director at Lula and is currently Fashion Director-at-Large at Australian independent fashion magazine, Russh.

 Taking everything she has learnt across her styling career, plus the common sense of everyday sustainability, Anna begun developing E.L.V. DENIM. Always loving the functional fabric that denim is, Anna didn’t want to create something from new fabric, she wanted to repurpose vintage denim into new modern, sophisticated styles. E.L.V. DENIM jeans and jackets are made up of two pairs of vintage jeans, and the new designs are produced in East London using local factories and ateliers keeping the carbon footprint to a minimum and supporting local communities.