E.L.V. DENIM is a seasonless brand, so instead of creating new collections, we present new design developments in upcycling denim and other post-consumer waste materials. As all designs are created from this point of waste, the creative path has always been to take what is undesirable by others and create something beautiful.
Post-consumer and vintage denim is graded from A down to D, where Grade A is vintage denim in excellent condition and Grade D is dirty, stained, painted and often shredded. And as the brand has developed, I have moved down the grades, so to speak, in the quest to make this unwanted material viable once more.
For this capsule collection I researched ways into making the lower grade of material viable, and I was inspired by pleating techniques. These designs have taken over 2 years to complete.
All of E.L.V. DENIM’s products are proof that it is possible to establish up-cycling as a trusted, innovative technique, recognised by the industry as a force for good and a relevant fashionable tool.